Asics

CREDIT: Creative Producer

In 2023, I produced two projects for ASICS through Shutterstock Studios, each with a distinct creative approach.

The first was an in-studio product shoot for their holiday gift guide, focusing on clean, polished footwear photography across multiple styles. The second was an on-location lifestyle shoot for the launch of their new running outerwear, capturing the product in action with talent in real environments.

My role: Creative Producer on both projects, responsible for coordinating with ASICS creative team, casting talent, overseeing studio and location production, and delivering final assets through Shutterstock Studios.