Urban Decay

Credit: Creative Producer

Over a two-year engagement with Urban Decay's Global Creative Operations team, I produced content across a full calendar of product launches, from hero key visuals to social cutdowns, OOH, and print assets.

In total: 170+ retouched stills and 35 videos, spanning beauty editorial, model campaigns, texture and product artistry, and lifestyle content. Campaigns included the 24/7 Glaze-On launch, Moondust Monos, Face Bond Blush, the Holiday collection, and more. Assets ran globally across Urban Decay's owned digital platforms, paid social, OOH, and print, including a placement in Times Square.

My role: I came in at the creative development stage, helping shape concepts then carried the project through casting, scheduling, and full on-set production and post production through to final delivery. I was the throughline from brief to finished asset, keeping the creative vision intact and the machine running.