LEGO

CREDIT: Director & Creative Producer

LEGO came to us with a specific brief: make a social video for their new Smart Brick technology, compatible with select Star Wars sets, that felt elevated, but still approachable, almost UGC in its energy. The kind of content that doesn't feel like an ad.

I directed and produced the shoot end to end, finding and securing the location, and designing a small-scale product setup that could showcase the Smart Brick functionality in a way that felt natural on social. The challenge was threading the needle between polished and organic, making sure the lighting and framing served the product without losing the casual, hands-on feel the client was after.

My role: Director and Creative Producer, handling everything from location scouting and creative development to on-set direction, production management and through post production and delivery.